Tuesday, January 24, 2012

3 Key Reasons Why People Choose Not to Enroll in Your Classes

Being a class organizer it is your responsibility to keep on adding new highly demanding programs every academic year and also see to it that the registration count increases steadily. However you may surprisingly note that not all your classes are running on full capacity; neither the prospective candidates you contacted nor the ones who've shown active interest to enroll turned up on the sign-up day. You must be in wondering as to what went wrong. Well, the reason of such poor attendance in your classes may be because of your inability to create that engagement and loyalty quotient with your students.
Inadequate Advertising and Promotion
Before the start of a fresh semester or the beginning of a new academic year, it is crucial to build up a strong marketing team. The personnel will be responsible for creating the required buzz around your classes. Both offline print media channels and online social media platforms need to be fully utilized to get maximum attention and interest for participating in your classes. You must ensure that you post all the upcoming course details, including registrations and payment processing options on Facebook, Twitter, LinkedIn, Google+, and such other popular web platforms. Additionally, it goes beyond saying that newspapers, educational magazines are still an important part of our daily lives; hence you should give ads on such channels. Besides, there is the television and radio networks where at certain times of the day your advertisement should come up.
Informing People via Mail
Apart from marketing your classes to the public, it is quite necessary to post mails to people you know will be interested to attend the courses being offered. Sending handwritten letters by post may take days to reach the concerned person. Often it has been found that the invitation has been delivered late after the passing of the registration date! A good alternative can be sending out invitations or reminders to people via email. Such digital mails reach a person faster and you get instant confirmation on the successful delivery of the same.
Outdated Registration System
The traditional manual process of registration is quite time-consuming. You need to send the final draft of the registration form to the printer to get the required number of hard-copies. Post the printing process you may find some errors at the very last minute. You need to send the edited version again for printing. Online class registration solutions have come in the marketplace to reduce your workload and tension. They are easy-to-use and quite cost-effective. You will get the chance to create and publish registration forms online. Besides, potential students can complete the sign-up process using just a computer with internet connectivity. Time saving plus no travelling cost as such.

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